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Difference Between Responsive Web Design and Adaptive Web Design

02:33 Unknown 1 comment

Responsive Design:

Responsive design is a type of web design that provides a customized viewing experience for different browser platforms that makes use of flexible layouts, flexible images and cascading style sheet media queries. The aim of responsive design is make a website structure as perfect while visitors seeing that website in different devices like Laptop, Smart phones and tablet.Many Web Design Company Offering this Responsive Web Design to their consumers for getting more impressions on their website from mobile users.

A website which is done by Responsive web design that display all the devices on the same set of URLs and that each URL serving the same HTML coding to all kind of devices by make some change in CSS.

Adaptive Design:

Adaptive web design is the same process of Responsive web design but the difference are based on some kind of changes are made on server side rather than the client side. Adaptive website means that website is designing by using the responsive techniques to adapt the different kind of screen sizes as well as the consumers or user requirements based on their device capabilities.

Differences between Responsive Design and Adaptive Design:

Responsive Design

Responsive design can use media queries,CSS3,media rule and fluid grids to detect the device.
Exact size of Flexible images and fluid grids are used to fit the display screen.
Single template only using for all kind of devices.
This would be approached by Comprehensive approach.
This could designed to support all the features that accept a mobile device,tablet device and web browser.
Website loading time is very slow.
Site images would be downloaded as full sizes and then resized to suitable the device.
Website would have to undertake for rebuild.
Website should be user friendly and customized for every possible device.
Easier to utilize for brand new web builds.
The performance of sites is poor across multitude of devices

Adaptive Design:

Adaptive design could be use server side or client side code to detect the device.
It can serve separate HTML using Cascading Style Sheets to change the presentation of a website based on device's screen size.
The information is downloaded as pre-selected and mobile optimized assets.
Distinct templates are optimizing for each device.
This would be approached by Streamlined, layered approach.
Website loading time is faster.
It could only loads the required resources for the user's device.
Images are optimized for particular screen resolutions,and reducing size of file and loading time.
Templates of adaptive designs are implemented on a pre-existing site.
Developers should having strong skills in Javascript to use this technique.
Its not need to required for rebuild.
The performance of site is Ideal across multitude of devices.

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Benefits of Hiring Web Design and Development Company from India

02:26 Unknown No comments

The main thing that it is essential for businesses to have a website is how business and normal people are likely to find you. Website plays an immense role in professional business especially for online and ecommerce business. In today's situation website or blog is effective component to promote our business products or services among all over the world by improve the popularity of promotions.

Every Professional business people knows effective and quality websites only attract more number of visitors and users and make more impressions from the people among the world. If they want to improve their business growth and expand the branding name,then they should make a quality website with good design and development. To get an unique and attractive website designed, you should hire a best web design company which had been a good reputation, more consumers and having abilities to offer a quality services with your requirements.

Website Design Companies

Throughout the web services market, Web Design Company India is best place for offering the web design and development services as well as outsourcing web design services. Because they well known the way of creating the website as user friendly to the Search Engine. Web design companies in India having the more experts, talented web designers and developers who specialists in design professional and ecommerce websites. There are more Top Web Design Companies are available in India for giving great opportunities to the world especially for European business people to get the best web services with affordable price.

Benefits of Hiring Web Design Company from India:

Unique web design – Web Designers in India should be having great creativity skills to choose the attractive designs and color for make a unique websites.

Quality Services - The people of Web Design Companies fully understand your requirements and they should providing the quality services according to your business.

Saving your Precious time – Website Development Company in India provide daily updates about what they have done with detailed reports regarding your project current status.

Good Customer Support - The customer support executives and technical support of website designing company are ready to solve your problems forever and satisfy your requirements relating to your business web design.

On time project delivery – Consumers not need to worry about your project delivery time. They having excellent capability to fulfill your requirements and deliver the projects in actual notice time of agreement.

Low cost - Every consumers should expect the excellent work, unique designs and attractive item for their websites with low amount of price from the web design company. So you don't need to worry about your project cost,because Cost is never a problem when you are hiring a web design company from India.

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Zinavo Technologies

Call us USA: +1-213-233-1613

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Online Reputation Management - Techniques and Tactics

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Online reputation management is the process of increase the visibility of company branding name and positive reviews or decrease the visibility of negative reviews on Search Engine Result page (SERP) by implement the quality strategies of Search Engine Optimization.

The main Part of Company's growth is contained improve the branding name and collect more people by the positive perception. First of all Companies and individual person should spread their good items regarding their services among the people and to stop the spread of negative public opinion and comments. These are done by implement the process of Online Reputation Management.

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Search Engine Reputation Management:

Most of Professional companies and Consulting Companies using this tactics of Search Engine Reputation management System to make the positive thoughts and good perception about that while people seeking the information about their company through Search Engine.Two strategies are available in this system

Search Engine Optimization(SEO)
Online Content Management(OCM)

The main part of this strategy is create the quality content with many kind of good and positive things regarding the entities.We could protect our companies reputation by involving in PR activity,Blogs, Building Social media profiles,participating in Social media networks and promoting our existing content.

Techniques of Online Reputation Management:

Getting Positive Feedback and Reviews
Article Marketing and Content Marketing
Blogging
Social network marketing
Replacing or Invisibility the Bad things.

1.Getting Positive Feedback and Reviews:

Some Competitors and affected people registering their negative thoughts and comments regarding that company's services and behavior on some review sites and forum sites. These are the main problem to that company for maintain their reputation level. If that negative reviews visible on the first page of search results,you need to that links down as quick as possible.

Make positive reviews on local based websites like Google local listing, Local reviews websites Help to cover the business people near by your area.Some of Website Development Company and Professional Companies having good positive reviews on Google listing.Because they knows the techniques and tactics in Online reputation Management for improve their company's branding name.

2.Article Marketing and Content Marketing:

Creating Articles with good and quality content and posting that in best and high page rank article submitting websites is the good strategy in ORM. The algorithm of Google search engine is always giving first preference to the links which containing the quality and unique content. So marketing the good content would helpful to make positive results on SERP.

3.Blogging:

There are two type of blogs name Business blog and Personal blog. Business blog is a good choice to promote our business and services. Because it only have many aspects and features to get the good result in Online Reputation Management.

4.Social network marketing:

Now a day Social media networks plays an effective role in promoting the business and make the quality branding to organizations. Facebook,Google Plus,Twitter,LinkedIn are the most famous networking sites to helpful for connecting the people among all over the world.

5.Replacing or Invisibility the Bad things:

The best method and techniques to eliminate or decrease the position of bad reviews is promoting the good content. Participate in more guest post, web 2.0 websites and creating thread in forum websites can help to overcome that case.

For more details and Queries regarding Online Reputation Management

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Zinavo Technologies

Call us USA: +1-213-233-1613

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Call us IND: 080-32323100

Mobile: +91 8951605480

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Top Google Doodles of 2013

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This New Year's Eve 2013 marked by an Animated Google Doodle:

Date : December 31,2013

This is a Google Doodle Image for New Year 2014.New Year's Eve 2013 has inspired the last doodle of the year.

This Google's Third Happy Holidays Doodle:

Date : December 26,2013

Google has posted a third Happy Holidays doodle in as many days. Just like the doodle on Christmas day and Christmas Eve, Thursday's Google doodle is rather simple, in stark contrast to some of the more interactive ones we've seen in recent times

Christmas Day Google:

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Date : December 25,2013

Google's Christmas day doodle depicted an unidentifiable city enveloped in festive cheer, with buildings lit up and a Christmas tree marking the occasion.

Winter Solstice:

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Date : December 21,2013

Winter solstice is the day that the maximum elevation of the sun, which gets lower as the winter arrives, reaches its lowest value. After this day, the maximum elevation of the sun starts to increase.

Physicial Carlos Juan Finlay Remembrance:

Date : December 03,2013

The 180th birth anniversary of Carlos Juan Finlay, Cuban physician and scientist known for his work on the treatment of yellow fever, has been marked with a Google doodle. Finlay was nominated seven times for the Nobel Prize in Medicine, but never won. He died on 20 August 1915 in Havana, Cuba, due to a stroke said to be caused by severe brain seizures.

Children's Day

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Date : November 14,2013

Doodle 4 Google 2013's winner is being featured on the Google home page in India on the occasion of Children's Day. The winning entry is by a class 10 student from Pune.

Day Hermann Rorschach,s 129th Birthday:

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Date : November 08,2013

Friday's interactive Google doodle honouring Hermann Rorschach features different inkblot patterns that can be browsed by clicking on them or on the navigation array keys. The doodle also features a 'Share what you see button' that allows you to share your interpretation of the inkblot on Google+, Facebook and Twitter. The doodle also features a sketch of Hermann Rorschach sitting and making notes.

Sir CV Raman's 125th Birthday:

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Date : November 07,2013

One of India's most prolific scientists, Chandrasekhara Venkata Raman was awarded the Nobel prize for Physics in 1930 for discovering that when light passes through a transparent material, some part of the deflected light changes in wavelength. The phenomenon was part of a theory that was named Raman effect, after the physicist himself.

Google's 15th Birthday:

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Date : November 07,2013

Friday's Google doodle features a piñata that sports the colours of the Google logo. The alphabets in the Google logo are part of the celebration and the blindfolded, second 'G' alphabet holds a stick with which users have to hit the piñata when it comes close, to try and extract the maximum number of sweets that fall with each hit, in ten limited chances. Users can play with the Space bar key of their keyboards or even with the computer mouse. They can even share the score on Google+.

Leon Foucault's Birthday:

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Date : September 18,2013

The French physicist's 194th birthday has been marked by showcasing one of his most prolific works.

The interactive Google doodle showcases the Foucault Pendulum, a device which was invented by Foucault to demonstrate the effect of earth's rotation. The doodle features two toggles for time and the position on the earth. Different combinations make the pendulum knock down pins placed at at different positions.

M. S. Subbulakshmi's 97th Birthday

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Date : September 16,2013

Subbulakshmi was a renowned Carnatic vocalist and the first Indian musician to be honoured with country's highest civilian honour, the Bharat Ratna, in 1998, and the prestigious Ramon Magsaysay award in 1974.Google doodle features a portrait of Subbulakshmi playing the instrument tanpura along with other instruments used in Carnatic music including ghatam, tabla and mridangam.

Labour Day 2013:

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Date : May 01,2013

Labour Day is an annual holiday that celebrates the economic and social achievements of the workers. It is not celebrated on May 1 in every country as they have their own days to honour the workers, like on the first Monday of September in the United States and Canada.

The Google doodle shows different kinds of workers going about their business. The first is the female knowledge worker who can be seen typing away right next to the G in the Google logo. Next up is a guy sitting atop the first O watering a plan atop the G, while another guy paints this O below. Finally, a female worker is seen holding tools right next to the E.

Day India's First Passenger Train Journey:

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Date : April 16,2013

The Google doodle celebrates the 160th anniversary of this journey - rather inaccurately some might say - by depicting a single steam engine lugging a train towards the reader. The front part of the engine form the first 'O' in Google

Day Leonhard Euler's 306th Birthday:

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Date : April 15,2013

Leonhard Euler's 306th birthday is the subject of Monday's Google doodle. Euler is perhaps best known for making important discoveries in the field of calculus and graph theory.Euler's influence best on mathematics is perhaps best summarised by Pierre-Simon Laplace, who is believed to have said, "Read Euler, read Euler, he is the master of us all."

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Zinavo Technologies

Call us USA: +1-213-233-1613

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Important Factors and Basic Process for Beginners of SEO

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Search Engine Optimization:

Search Engine Optimization is the process of improve the keyword rankings and website position on top place on Search Engine Result Page. We could improve the number of visitors to a particular website by implement the Search Engine Optimization Process.

Types of SEO:

White Hat SEO
Black Hat SEO
Gray Hat SEO

Methods of SEO:

ON page optimization
OFF page optimization

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Importance of SEO:

The main process of Search Engine Optimization is make a benefits to website website owner by increase the traffic of websites.
Based on the specific keywords SEO can generate good traffic and ultimately affect the revenue for e-commerce site. You can see many e-commerce sites which are getting success with SEO to get more traffic.
A Search Engine Optimizer needs to look for the new keywords and work on specific key words to get new traffic.
The ultimate goal for the website owner and SEO is to get the traffic and appears in first five pages of the search engine and maintain the positing online and also to get the repetitive users on their website.

SEO Spam:

Spam is the practice of creating websites that will be illegitimately indexed with a high ranking position in the search engines that means manipulate a search engine's understanding of a category.

Sand Box in SEO:

The Google sandbox refers to a commonly held belief that Google has a filter that places all new websites under restrictions for a certain amount of time to prevent them from ranking in searches.

Backlinks:

Backlinks are nothing but a link come from another websites to our website.It is also called as inbound links or incoming links.Backlinks are very important thing in Search Engine Optimization to improve the performance of website and keyword ranking.

Page Rank:

Page rank is a way of analyzing the performance of website. Page rank is determined by the amount of traffics,inbound and outbound links of website. Google Algorithm give the page rank from 0 to 10 to every websites according it's quality and perforrnance.

Google analytics:

Google Analytics (GA) is a service offered by Google that generates detailed statistics about a website's traffic.

Google webmaster:

Google Webmaster Tools is a free online service from Google that helps you manage your website or blog, or those of your clients.

How Search engine index the pages?

Search engine indexing collects, parses, and stores data to facilitate fast and accurate information retrieval.
The search engine indexing process takes the detailed information collected by the search engine spider (web crawler) and analyses the information.

How Search engine ranks the page?

Search for anything using your favorite crawler-based search engine. Nearly instantly, the search engine will sort through the millions of pages it knows about and present you with ones that match your topic.
The matches will even be ranked, so that the most relevant ones come first.

Keywords:

Keywords are words or phrases that describe content. The keywords are the words that web surfers use in the search engines to look for the product/service/information needed.

Keyword research:

Keyword research is the process of determining what keywords are used in search engines by potential customer.

How to analyse keywords?

Through Google adwords we can analyse the keywords.For example if you want to Website Design Company related keyword means just type that keyword on search box of Google adwords.It will give all the web design company's related keywords like Web Designing Company,Web Design Companies,Web Development Company,Web Design Company India,Website Designing Companies etc.

SEO copy writing:

SEO copywriting is the creation, editing, or reformatting of text content on web pages that assists search engines in the discovery, indexing, and ranking of web sites.

Robots code:

Generate effective robots.txt files that help ensure Google and other search engines are crawling and indexing your site properly.

HTML sitemap:

This is a file that contains all the URLs for a domain.
It is used to provide and easy way for visitors to navigate to any of the pages in the domain. It can also be used as an integral part of the internal SEO link strategy.

XML Sitemap:

A list of pages you want the Search Engines to find which is created in XML format and submitted to the Search Engines.

As the best Web Development Company India,the bottom line is to develop successful business outcomes online.At our Website development company India,we not only build stunning websites based around your business needs and target audience, also provide Online Marketing services to grow your business.
Zinavo Technologies is a famous Web Design Bangalore India.We having many experienced website designers and developers in the field of developing the websites in Joomla,Magento,Wordpress,PHP and we treats every client with same level of consideration.

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Zinavo Technologies

Call us USA: +1-213-233-1613

Call us UK: +442032898924

Call us IND: 080-32323100

Mobile: +91 8951605480

Enquiry us: info@zinavo.com

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How to Improve the Quality Score and Performance of PPC Ad?

01:20 Unknown No comments

What is Pay Per Click Advertising?

PPC is a type of sponsored online advertising that is used on a wide range of websites, including search engines, where the advertiser only pays if a web user clicks on their advertisement.

The first way that PPC can benefit your SEO campaign is by helping you to write better headlines that get more clicks.

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Difference between Search Engine Optimization and PPC:

Search Engine Optimization is specific to marketing your brand/service/products through organic result of search engines. It can be in the form of organic search results where landing pages are aimed for higher ranking result. We would spend more time to get the result in Search Engine optimization.

PPC helps to marketing our brand/services/products inorganic result of search engines. We would spend some money to make our advertisement on top place of search engine inorganic result page.

What is Quality Score in PPC?

A high Quality Score means that your ads, keywords, and landing page seem to be very relevant to what a customer is searching for and also relevant to one another. The more relevant your ads and landing pages are to the user, the higher your Quality Score.

For example if people using the keyword Website Development Company India for getting the information,if your PPC ad also having the same keyword Website Development Company India means,your PPC ad's Quality score will be increase.That is the relevant keyword.

Your Quality Scores will affect your ad position on the page as well as your prices.

Quality score is determined by a combination of factors:

Click-Through Rate.
Relevance of a Keyword to its Ad Group.
Landing Page Quality.
Relevance of Your Ad Text.
Historical Account Performance.

How do I reduce costs of my paid search campaigns?

You can’t answer accurately a question that isn’t accurate itself.But Using some factors and techniques we could reduce the cost for our Advertisement.

Factors to reduce the cost of paid search campaigns

Structure Your Campaigns Properly
Long Tail Keywords
Proper Ad Development
Creating Dedicated Landing Pages
Used Advanced Ad Scheduling
Monitor/Improve Your Ad Score

Structure of a Google AdWords paid search campaign:

Google AdWords PPC advertising structure is composed of one or multiple accounts (if necessary). An account can handle up to 25 campaigns. Each campaign can handle up to 100 ad groups.

Yahoo Search Marketing campaigns can have up to 1,000 keywords and 20 ads within an ad group.

How do you describe building your keyword list?

Identify your audience
Review your existing offerings
Look at your competitors
Check web analytics results
Expand keywords using various tools

How to achieve good CTR?

Target your ads to right audience
Select correct keyword matching
See that you target your ads by location and language
Create different Ad Groups for different search phrases/keywords
Calculate how much you can afford for the day
test your ads on daily basis, change if you don`t get any response from users.

Many Website Design Company and SEO Company Bangalore Offering the services in PPC for gives you the opportunity to pay for top positions on search engines and appear on relevant partner websites. This delivers instant traffic and offers many ways to compliment your existing SEO strategies by testing keywords, business models, and marketplace verticals.

Zinavo Technologies is an experienced Web Development Companies and SEO company and by using our expertise, professional SEO knowledge as well as listening to what you want to achieve we can help with increasing the profile of your website by helping it to be more visible. Progress will be monitored and plans revised where necessary.

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